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Recording artist Nicole Sherzinger was in attendance for that event. Rock Paper Shotgun also focuses on business news about King rather than on Candy Crush Saga as a game. Meanwhile, in London, King had plenty of candy-based items for show as well, including a large illuminated candy bear near the Thames River, right under the Tower Bridge. “It is a perfect backdrop to bring to life the key elements of the new game, Candy Crush Soda Saga - Soda, Candy Bears, color, magic, and lots of fun! We hope our players are as entertained by it as they are by our games.” Welcome to the official Candy Crush Soda Saga fan page Its Sodalicious Play Candy Crush Soda -> By clicking Play Game you agree to receive emails regarding game updates, promotions and reminders from King. “New York is such a great setting to celebrate the launch of Candy Crush Soda Saga,” said Alex Dale, chief marketing officer at King, in a statement. In Soda Saga, candy falls through ice and doesnt act as a barrier, so if you dont need to smash the ice, leave it be. Molly Sims, an actress who’s also an avid Candy Crush Saga fan, also took part in the festivities. In addition various New Yorkers with candy helmets, along with a soda-drenched taxi, a Candy-based hotdog cart, and others in costumes roamed the streets in New York. The company celebrated the launch of the game with celebrity events in both New York and London, including a parade down Broadway in Manhattan with 20 giant Candy Bear floats and waves of purple soda, according to VentureBeat. King Digital’s latest game Candy Crush Soda Saga is certainly making waves on the mobile front, and the publisher isn’t holding back when it comes to providing it with, ahem, sweet promotion.

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